Mark Peters is our resident guru in company strategy, strategic marketing, relationship marketing and sales management. In addition, he is recognised as an expert in the duties and responsibilities of company directors. He was born and educated in Ireland – after school he became a commercial banker with Allied Irish Bank plc, Dublin in 1979. In 1985 he obtained a grant scholarship with the Ford Foundation in the US to research the financing of small business and community development, based in South Africa. This research involved working directly with Social Investment Banks in 12 countries over 30 months.
In 1988, he joined Wits Business School’s Centre for Developing Business as a Programme Manager and consultant. Between 1988 and 1996, Mark worked on over 78 Training and Developmental consultancies. In 1996 Mark was appointed Programme Director of Educor’s Graduate Institute of Management and Technology. He was appointed their Managing Director in 1997 and the Director of Henley Management College in 2000. He was a main board member of the JSE listed Educor. He was Henley Management College’s Lead Tutor in Marketing from 1998 – 2001. In 2002 he was appointed Director of Marketing at Wits Business School as well as a Senior Lecturer in Marketing and Strategy. Mark holds an MBA, with Distinction, from Brunel and Henley Management College UK, (he was Henley’s top student in 1997), a Graduate Diploma in Company Direction, Diplomas in Finance, HR and IR as well as Management (UK).
He is a Fellow of the Institute of Directors and holds the MFSA Chartered Marketer qualification.